About Wealthy Parents
Wealthy Parents was created for parents who want success and presence - not one at the cost of the other.
We help mums and dads build financial freedom, reclaim their time, and create a calmer, more intentional family life through proven frameworks and practical systems that work in the real world.
Founded by Ross Allenby - a father and entrepreneur who has built businesses across the UK and Australia while raising his daughter full-time - Wealthy Parents is grounded in lived experience, not theory. Everything we teach is designed to support parents who want to lead their families with clarity, stability, and long-term vision.
What We Do
We help parents build wealth, buy back time, & create a life by design.
Who We Are
We’re a global community
of parents mastering money, time, & family to live free.
Our Mission
To empower parents to create financial freedom, master time, & a family-centred life
Meet Ross Allenby - Founder of Wealthy Parents
Ross Allenby is an entrepreneur, mentor, and freedom strategist who has spent more than two decades building businesses and designing a life centred on faith, family, and freedom.
After leading multiple companies across the UK and Australia - while homeschooling his daughter and managing a global team - Ross discovered that true success isn’t just financial. It’s the ability to live with purpose, presence, and peace while providing for those you love.
Driven by that conviction, he founded Wealthy Parents to help mothers and fathers around the world create more time, stability, and freedom - without sacrificing their family values.
Ross combines practical business systems with timeless personal development principles to help parents move from survival mode to structure, from pressure to purpose.
His message is simple and universal:
“Your family’s future won’t change by chance - it changes when you decide to master your time, your money, and your purpose.”
In this free masterclass, Ross shares the exact frameworks he’s used to help families create clarity, confidence, and calm - turning everyday parents into intentional leaders at home and in life.
The Wealthy Parents Pathway
We support parents through a clear, progressive pathway - meeting you where you are and guiding you step by step toward greater freedom, stability, and presence at home.
You don’t need to do everything at once.
You simply take the next right step. | Our pathway is simple and proven:
Free Starter Kit
Gain clarity on where you stand today and what to focus on first.
This is your starting point - helping you see what’s working, what’s not, and where the biggest opportunities for change are.
Free Masterclass
Learn the core system that turns income into time, stability, and freedom.
You’ll understand how to reclaim hours, reduce pressure, and begin designing a life that supports your family.
Weekend Intensive
Design your personalised plan and put it into motion.
With structure and guidance, you’ll move from insight to implementation and consider how to apply the system in real life.
12-Month Mastery
Build consistent six-figure income with rhythm, structure, and accountability.
This stage is about sustainability - strengthening systems so progress continues without burnout.
Elite Parents Table
Private mentorship for parents expanding into seven-figure net wealth and long-term legacy.
This is for those ready to think beyond income and focus on leadership, stewardship, and generational impact.
Our Guiding Principle
At every stage of the pathway, one belief remains constant: Wealth should serve your family, not separate you from it.
Each step is designed to help you build financial strength while staying present, grounded, and intentional about the life you’re creating.
The Wealthy Parents Pathway
We support parents through a clear, progressive pathway - meeting you where you are and guiding you step by step toward greater freedom, stability, and presence at home.
You don’t need to do everything at once.
You simply take the next right step.
Our pathway is simple and proven:
Free Starter Kit
Gain clarity on where you stand today and what to focus on first.
This is your starting point - helping you see what’s working, what’s not, and where the biggest opportunities for change are.
Free Masterclass
Learn the core system that turns income into time, stability, and freedom.
You’ll understand how to reclaim hours, reduce pressure, and begin designing a life that supports your family.
Weekend Intensive
Design your personalised plan and put it into motion.
With structure and guidance, you’ll move from insight to implementation and consider how to apply the system in real life.
12-Month Mastery
Build consistent six-figure income with rhythm, structure, and accountability.
This stage is about sustainability - strengthening systems so progress continues without burnout.
Our Guiding Principle
At every stage of the pathway, one belief remains constant: Wealth should serve your family, not separate you from it.
Each step is designed to help you build financial strength while staying present, grounded, and intentional about the life you’re creating.
Elite Parents Table
Private mentorship for parents expanding into seven-figure net wealth and long-term legacy.
This is for those ready to think beyond income and focus on leadership, stewardship, and generational impact.
Testimonials
Trusted by parents worldwide -
Our proven systems have helped families in over 10 countries create freedom, balance, and lasting wealth.
"I’ve always been impressed at how Ross manages to homeschool his daughter, run an international business and build new start-ups – all while travelling between places like Australia, the UK and Spain.
His lifestyle really intrigued me because he’s actually doing what most parents dream of: being a present dad and building wealth.
Ross walks the walk - a thriving business, a great parent, stay deeply involved at home and still enjoy freedom and adventure.
As the saying goes - Success leaves clues, and if you sow the same seeds, you’ll reap the same rewards.
Ross has his own experience in real life practice - to pass onto others - that’s a powerful message."
Joshua Hall, Founder, Triple2 Partners
“Before meeting Ross, I was stuck in a cycle that felt never-ending. A single mum, working long hours, feeling overwhelmed and missing out on precious time with my 5yr old son. I wanted more for us, but wasn’t sure how to make that happen.
Then by pure chance, Ross and I crossed paths on the beach, and everything started to shift.
Over the past year, he’s helped me see what’s possible when you design life on your own terms. He’s guided me to step out of survival mode and start creating something sustainable, a business that works for me, not the other way around.
Now I have more time with my son, more freedom in my days, and the confidence to keep building towards the life I’ve always wanted for us. It’s not just about money, it’s about being present, creating memories, and showing my son that it’s possible to live life by design, not by default.
Ross has been such a big part of that transformation, and I’m so grateful for his support, wisdom, and belief in what’s possible.”
Shannon Smith — Gold Coast, Australia
Frequently Asked Questions
What services do you offer?
We build freedom systems. Everything we offer is designed to help parents reclaim time, master money, and create a life by design.
How do I get started?
Start with the Free Starter Kit — it’ll give you instant clarity on where you are and the next step forward.
Then join the Free Masterclass to see how our proven system helps parents worldwide.
Freedom doesn’t start with money — it starts with a single decision to change
Do you offer virtual sessions?
Yes — all our programs are available 100% online. Parents from Australia, the UK, Europe, and the US join live coaching calls, trainings, and communities from anywhere.
Freedom isn’t about location — it’s about design.
How often do sessions take place?
It depends on which level of the Wealthy Parents journey you’re in.
Each stage has its own rhythm — structured enough to create consistent results, and flexible enough to fit real family life.
Free Starter Kit
Self-paced.
Access instantly and complete in under 30 minutes.
Start your journey to freedom today — in your own time.
Free Masterclass
On-demand replay or live session each week.
Learn the hidden systems behind freedom and family wealth — anytime, anywhere.
Weekend Intensive
Live two-day transformation event (Friday–Sunday).
Includes workshops, planning sessions, and live implementation coaching.
Two days that change everything.
12-Month Mastery Program
Weekly group coaching sessions for implementation and accountability
Monthly strategic reviews with your mentor team
Quarterly milestone sessions to track growth and scale results
The rhythm of freedom — one week at a time.
Elite Parents Table
Private 1:1 sessions directly with Ross (monthly)
Boardroom-style calls every fortnight with other elite members
Exclusive annual retreats and wealth strategy workshops
Where elite parents design wealth, freedom, and legacy together.
Private Communities
Ongoing access to peers, mentors, and accountability partners inside our online community.
Support, feedback, and momentum — 24/7.
Summary:
Every level of Wealthy Parents has structure built around your lifestyle and achieving a life by design.
How long is each session?
Session lengths vary depending on the program. Most live coaching and implementation sessions run for 60 to 90 minutes, giving you time for training, discussion, and real-time application.
Weekend Intensive sessions run in structured blocks over two full days, while private 1:1 mentoring sessions typically last 60 minutes.
Each session is designed to deliver focus, clarity, and results without overwhelming your schedule.
Is coaching confidential?
Yes. All coaching sessions are completely confidential. Your conversations, progress, and personal information remain private and are never shared outside the program.
Do you offer payment plans?
Yes. We offer flexible payment options for all our programs.
You can choose to pay in full or spread your investment across monthly or quarterly instalments.
Our goal is to make freedom and financial transformation accessible — without adding financial pressure.
What’s your cancellation policy?
Our programs are designed for full commitment and transformation, not casual participation.
You may cancel at any time before your next billing cycle, and no further payments will be taken.
Because access to our systems, templates, and private resources is delivered immediately, payments already made are non-refundable.
If your circumstances change, we’ll always work with you to pause or adjust your plan where possible — our goal is fairness.
START NOW. BUILD WEALTH. FREE YOUR FAMILY.
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